Weekend Box Office – You can always go back to ‘Oz’

Posted: March 10, 2013 in Movies

Sam Raimi’s last blockbuster was Spider-Man 3 back in 2007 and it was largely considered the worst Spider-Man film to date and prompted Sony to go in another direction with the franchise.  It was unclear whether or not Raimi would be open to doing blockbuster-type films in the future.  Then Disney came calling.  Oz the Great and Powerful, a prequel to the 1939 classic, cost $215M to make and didn’t really get marketed on a large scale.  So you could assume that Disney was taking a risk with Raimi but James Franco came through in the clutch to the tune of $80M in its opening weekend.  It’s the first major money maker of what has been a disappointing 2013 at the box office thus far.  The movie has garnered $150M worldwide so far and will more than likely make back that $215M.

Second this weekend at the theaters was the bloated disappointment that is Jack the Giant Slayer, which made only $10M.  The film that cost $195M to make has only made $48M in it’s first two weekends.  It’s OK to call this one Jack the Giant Flop.  March has become a bit of a hit-and-miss month for films.  Hollywood no longer treats March as part of the barren wasteland season for movies, instead it’s more like “summer-blockbuster-lite”, so it made sense that Jack the Giant Slayer would get released in March.

Third at the box office this weekend was the little comedy that could Identity Thief, starring Melissa McCarthy and Jason Bateman, which made $6.3M.  The film has done so well that it’s topped $116M domestically while only costing $35M to make.  It’s safe to say that Identity Thief is the biggest hit of the year s0 far.

Rounding out the top five was the Colin Farrell/Terrance Howard action-thriller Dead Man Down and The Rock’s action flick Snitch.  Making $5.3M and $5.1M respectively.

Here is the full top 10:

*Numbers in millions* (TOTAL)

1) Oz the Great and Powerful – $80.2 (NEW)

2) Jack the Giant Slayer – $10 ($43.8)

3) Identity Thief – $6.3 ($116.5)

4) Dead Man Down – $5.3 (NEW)

5) Snitch – $5.1 ($31.8)

6) 21 and Over – $5 ($16.8)

7) Safe Haven – $3.8 ($62.8)

8) Silver Linings Playbook – $3.7 ($120.7)

9) Escape from Planet Earth – $3.2 ($47.8)

10) The Last Exorcism Part II – $3.1 ($12)


Via Box Office Mojo


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