Weekend Box Office – Bruce Willis continues to ‘Die Hard’

Posted: February 18, 2013 in Movies

The Die Hard franchise is probably dead, considering the negative critical reaction the film received, but that doesn’t mean bad movies won’t or don’t make money.  Point in case, A Good Day to Die Hard, the fifth film in the storied Bruce Willis franchise, made $25M over the weekend which is pretty close to what Live Free or Die Hard (4th film) made its opening weekend.  Hopefully the Die Hard movies will end and we can mourn the death of a once great franchise, but I doubt it.

Bruce Willis is still a bonafide movie star, but it’s getting harder and harder to take him seriously in an action film that solely relies on him being a badass.  Either way, it’s likely that the film will be considered a bust because of its inflated budget of nearly $100M.

Coming in second at the box office was the Jason Bateman/Melissa McCarthy comedy Identity Thief, which continues to perform well bringing in $23.5M over the weekend.  The film has outperformed expectations by a long shot and has nearly doubled its budget in two weeks.  Surprise hits like Identity Thief, no matter how good they might be, is why we continue to get inflated budgets for mediocre films.

The third film at this weekend’s box office was another Nicolas Sparks film adaptation Safe Haven starring Julianne Hough and Josh Duhamel.  The romance film performed reasonably well for a Sparks film bringing in $21.5M.

Rounding out the weekend’s top five was the zombie rom-com Warm Bodies and the underperforming Beautiful Creatures.  The film’s brought in $9M and $7.5M respectively.

Here is the weekend’s full top 10:

*Numbers in millions* (TOTAL)

1) A Good Day to Die Hard – $25 (NEW)

2) Identity Thief – $23.4 ($70.7)

3) Safe Haven – $21.4 (NEW)

4) Escape from Planet Earth – $16 (NEW)

5) Warm Bodies – $9 ($50.2)

6) Beautiful Creatures – $7.4 (NEW)

7) Side Effects – $6.3 ($19.1)

8) Silver Linings Playbook – $6 ($98.4)

9) Hansel and Gretel: Witch Hunters – $3.4 ($49.6)

10) Zero Dark Thirty – $3.1 ($88)


Via Box Office Mojo


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