Box Office Numbers: ‘Ice Age: Continental Drift’ Sucks but Makes Money Anyways

Posted: July 15, 2012 in Movies

I really want to like the Ice Age movies, trust me – I do, but that damn squirrel always chasing the nut does me in every time.  Ice Age: Continental Drift, the fourth installment in the franchise, just seems like overkill to me – and that damned rat squirrel plays a central part in the plot for the movie this time.  Especially considering they got “rappers” such as Drake and Nicki Minaj to voice characters.  Nothing screams desperation quite like casting “popular” people to voice prehistoric animals in your movie.

Either way, The Amazing Spider-Man’s run at the top only lasted one week and if that doesn’t tell you all you need to know about how people think about the Spider-Man character, you haven’t been paying attention.  Still, Ice Age made $46M its opening weekend which wasn’t the lowest opening for the franchise but it certainly wasn’t the highest either.  I think it’s safe to say that the film series has run its course…at least let’s hope so.

Number two at the box office this weekend was your friendly neighborhood Amazing Spider-Man, which managed $35M across the country.  It’s a drop off of nearly 50% which can’t be a good sign for Sony who was really banking on Spider-Man breaking the bank for at least two weeks until The Dark Knight Rises comes out next weekend.  In two weeks the film has made $200M but still has at least $50M to go before they can call it a “success” considering the film cost $230M to make.

The third film in the box office charts was Ted which continues its amazing run of 3 weeks against pretty good competition (Magic Mike, Spider-Man, and Ice Age) posting more than $20M each week.  This weekend the film made $22M and has now made a profit of nearly $100M.  Talk about bona fide hit.

The fourth and fifth films on the chart this weekend were Brave and Magic Mike bringing in $10M and $9M respectively.

Here’s the complete top 10:

*numbers in millions* (TOTAL)

1) Ice Age: Continental Drift – $46 (NEW)

2) The Amazing Spider-Man – $35 ($200.9)

3) Ted – $22.1 ($158.9)

4) Brave – $10.6 ($195.5)

5) Magic Mike – $9 ($91.8)

6) Savages – $8.7 ($31.4)

7) Tyler Perry’s Madea’s Witness Protection – $5.6 ($55.6)

8) Katy Perry: Part of Me – $3.7 ($18.5)

9) Moonrise Kingdom – $3.6 ($32.4)

10) Madagascar 3: Europe’s Most Wanted – $3.5 ($203.7)


Via Box Office Mojo


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