‘G.I. Joe: Retaliation’ Gets Pushed Back 9 Months, Nobody Cares

Posted: May 24, 2012 in Movies

Paramount did the unthinkable yesterday and announced that their then-upcoming sequel G.I. Joe: Retaliation had been delayed (pushed-back) from its original June 29, 2012 release date to an unfathomable March 2013 release.  That’s a delay of nine months…NINE MONTHS.

The production company stated that the delay was due to the movie being post-converted to 3D in its entirety.  Really, Paramount?  Really?  You just now are thinking the movie might make you more money in 3D?  Was this not a thought back when you were shooting the film last year?  Let’s be real here, the only REAL reason the movie was delayed was because with a June 29 release date Retaliation would have a very short window to make any real money.  The week before Retaliation’s original release date, June 22, has Disney/Pixar’s Brave and Fox’s Abraham Lincoln: Vampire Hunter.  The only real threat to Retaliation would have been Brave, but the two different movies are from two different genre’s.  Retaliation was going up against Channing Tatum’s stripper movie Magic Mike, which should not even be mentioned considering how stupid of a premise Magic Mike is.  On July 3, a week after Retaliation was set to release, see’s Sony’s The Amazing Spider-Man out.  So realistically speaking, Retaliation would have had maybe seven days to make any real money before other films started knocking it down notches at a time.

Hence the move to March 2013.  You remember a certain film that had a March release date this year that has made over $500 million at the global box office by the name of The Hunger Games?  Yep, I guarantee you that Paramount has money signs in their eyes over a new March release date.  It’s probably not going to make more than $100M in its first weekend, but hey, it’s cute that Paramount thinks so.

What’s even more strange about this delay is that Paramount has already spent MILLIONS on marketing for the film, going all the way back to a very expensive time slot during the 2011-2012 Super Bowl.  The move leaves Paramount with zero movies in 2012 with a budget over $100M.  The only other film that originally had promise for Paramount was the zombie-thriller World War Z, which was set for a August 2012 release before being delayed to summer 2013.  It’s clear that Paramount is banking on 2013 to be huge for them with Star Trek 2, World War Z, Hansel & Gretel: Witch Hunters, and now G.I. Joe: Retaliation.

However, it was already a safe bet that the movie was going to suck, all the delay means is now you get to watch the movie suck in 3D.


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